Website redesign and service/price structure for a mobile detailing business in California.

Year

2025

Client

Spot On Mobile Car Wash & Detailing

SEO OptimizationUI/UX DesignWeb Development
The Challenge

Booking challenge: the old site didn’t guide users to a clear action; too many choices and scattered messages made scheduling (call/WhatsApp/form) hard.

Visual challenge: uninspiring, cluttered layout, inconsistent type/colors, confusing price tables without vehicle‑type segmentation (sedan/SUV/pick‑up), missing social proof (reviews/before‑after), and weak hierarchy of headings/benefits.

Mobile challenge: low CTA visibility, uneven load times, and scroll friction. Goal: offer clarity, 1–2‑step booking flow, mobile‑first, and an aesthetic that signals trust & quality.

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Spot On Mobile Wash & Detailing

What we did
SEO OptimizationUI/UX DesignWeb Development
Industry

Automotive services · Local B2C

Approach

Simple layout, clear hierarchy, primary CTA, vehicle‑type tables (sedan/SUV/pick‑up), photos & videos (before/after), testimonials, sticky mobile CTA, short form, WhatsApp/call, transparent copy (in/out), brands/products, WebP/AVIF + lazy load, AA accessibility, local SEO (schema, NAP, map).

Services
  • Web development (WordPress)
  • Web design
  • UI/UX
  • Integrations (WhatsApp, call, Analytics, Schema)
  • Forms (short + validation)
  • SEO (local + on‑page)
  • Customer support & troubleshooting
  • Custom embedded map (service area).
What We Do
  • Simple layout redesign with clear hierarchy and primary CTA.
  • Vehicle‑type price tables (sedan/SUV/pick‑up) and in/out scope descriptions.
  • Visual sections with photos & videos (before/after) + testimonials and trust badges.
  • Sticky mobile CTA and short form (name, location, vehicle type, service).
  • WhatsApp/call integration with click/event tracking.
  • Local on‑page SEO: headings/titles/meta, Local Schema, NAP, embedded map.
  • Performance: LiteSpeed, WebP/AVIF images, lazy load, CLS/LCP control.
  • AA accessibility: contrast, ALT, focus, roles.
  • Simplified copy and confidence‑building microcopy.
  • Analytics: GA4 + Google Search Console (contact/booking events).
Stack
  • WordPress (Elementor)
  • LiteSpeed Cache
  • Square (booking)
  • Google Business Profile (GMB)
  • GA4
  • Google Search Console
  • WebP/AVIF
  • ChatGPT (ideation, English copy & QA).
Timeline

3–5 weeks

Impact
  • +25–40% CTA clicks (WhatsApp/call)
  • LCP < 2.5s on mobile
  • CLS < 0.1, higher CTA click‑through (WhatsApp/call)
  • Clearer navigation
  • Improved local visibility (GMB + SEO)
  • We’ll update figures after 30 days of data.
Deliverables
  • Fully functional WordPress website
  • Responsive (mobile/tablet/desktop)
  • Vehicle‑type price tables
  • Booking flow with Square (button/embed)
  • On‑page SEO applied
  • Speed optimization (LiteSpeed, WebP/AVIF, lazy load)
  • Embedded map with service area
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