Case study
Let It Go, a mobile app that aims to change consumer habits so people swap and sell the clothes and books they no longer use.
See the prototype- Client
- Let it Go
- Services
- Brand Identity
- UI/UX Design
(01) Project overview
This project was born from an effort to contribute to sustainability and the environment through a circular economy. It starts from the idea of seeing the clothes and books we no longer use not as waste, but as a resource that someone else can swap and reuse.
(02) What we did
- 01Research on the environmental problem
- 02Framing the design problem
- 03Defining the app’s goals
- 04Defining the target audience
- 05Benchmarking
- 06Logo and visual identity
- 07App sketches
- 08UI/UX design
- 09Prototype
- 10User testing
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