--- title: "Luciana Cabañas Case Study: Logo & Website | Mattriz Studio" description: "Logo, UI/UX design and website for Luciana Cabañas Boutique, six cabins in Guateque, Boyacá: cabin pages, comparison table, guest reviews and direct booking." lang: en url: https://mattriz.com/project/luciana-cabanas/ --- > Logo, UI/UX design and website for Luciana Cabañas Boutique, six cabins in Guateque, Boyacá: cabin pages, comparison table, guest reviews and direct booking. Case study # Luciana Cabañas Six cabins in the Valle de Tenza, a new logo and a website that takes bookings directly. Brand identity, UI/UX design and development of the website for Luciana Cabañas Boutique, in Guateque, Boyacá. From the story of the place to a site where guests compare cabins, read real reviews and book without an intermediary. [Visit the site](https://lucianacabanasboutique.com/) ## At a glance - **Client**: Luciana Cabañas Boutique - **Location**: Guateque, Boyacá, Colombia - **Services**: Brand Identity, UI/UX Design, Web Development, SEO The live site, from the first photo to the booking form. How it started ## We arrived as guests. Wanting to get out of the city, we found these cabins on Airbnb and were taken by the architecture and the landscape. It turned out the owner wanted to redesign the image of the business and have more of a presence online. The business already lived on Airbnb, where it had built its reputation. What it lacked was a brand of its own and a place of its own on the internet, where guests could find it, choose and book directly. ![Luciana Cabañas Boutique logo: a cabin under the sun and the mountains, drawn in a single line](https://mattriz.com/media/projects/luciana-cabanas/mattrizpost5-1080.webp) ![The thatched chalet in Guateque, with the Valle de Tenza mountains behind it](https://mattriz.com/media/projects/luciana-cabanas/niv0576-scaled-1600.webp) The logo borrows its shapes from the place: the A-frame roof, the sun over the valley, the pines. Identity ## A logo drawn from the place. We started by researching and getting to know the story behind the place, then sketched until the shapes came from it: the A-frame roof of the thatched chalet, the sun over the valley, the pines. A single-line drawing in the sand tone of the cabins’ wood, with the name set in capitals underneath. The website ## Everything a guest asks before booking, answered on the page. The design follows the order of the questions someone has when choosing where to spend a weekend. - **Six cabins, six pages**: San Sebastián, the Industrial Loft, El Estudio, La Casa Colonial, the Thatched Chalet and La Casita de Thomas, each with its own page and a gallery that filters them. - **A comparison table**: Capacity, location, who it suits, jacuzzi, pets and starting price per night, side by side. On a phone it turns into one card per cabin. - **Reviews you can check**: A carousel of guest reviews, each with the cabin it refers to and a link to the original on Airbnb. - **Frequently asked questions**: How to get there from Bogotá, what’s included, pets, check-in and check-out times, seasonal prices and the cancellation policy. - **Content about the region**: A blog and a guide to what to do in Guateque and the Valle de Tenza, written to be found by people planning the trip. - **Two languages**: The site is also available in English. ![La Casita de Thomas in the cabin gallery](https://mattriz.com/media/projects/luciana-cabanas/lc-site-grid-1600.webp) ![El Estudio, with its hammock, in the cabin gallery](https://mattriz.com/media/projects/luciana-cabanas/lc-site-grid3-1600.webp) Six cabins, each with its own page. The gallery filters them by name. ![Guest reviews, each one linked to Airbnb](https://mattriz.com/media/projects/luciana-cabanas/lc-site-reviews-1600.webp) Reviews come from Airbnb and link back to it, so anyone can check them. Direct booking ## From Airbnb to its own front door. The site’s job is to let a guest book without an intermediary, and to make that the better option for them too. 1. **A reason to book direct**: Booking through the website carries a 10% discount, stated in the booking section, in the table and in the footer. 2. **A request, not a checkout**: The form asks for the cabin, number of guests and dates, and the business replies with a personalised quote. 3. **WhatsApp, always at hand**: A floating button and the number in the footer, because that is where the business answers fastest. 4. **Clear expectations**: Response hours and the cancellation policy are written right where the guest makes the decision. ![Comparison table of the six cabins](https://mattriz.com/media/projects/luciana-cabanas/lc-site-table-1600.webp) ![Direct booking request form with the 10% discount](https://mattriz.com/media/projects/luciana-cabanas/lc-site-reserva-1600.webp) Compare, then ask: the table and the booking form sit one after the other. ![Home page on a phone](https://mattriz.com/media/projects/luciana-cabanas/lc-m-hero-900.webp) ![The comparison table becomes one card per cabin on a phone](https://mattriz.com/media/projects/luciana-cabanas/lc-m-table-900.webp) ![Booking form on a phone](https://mattriz.com/media/projects/luciana-cabanas/lc-m-reserva-900.webp) Testimonial “An excellent designer and professional. Highly recommended!” Sebastián, Luciana Cabañas Boutique What we did ## From research to launch. Researching the story behind the place, building a database, sketching, designing the logo, buying the hosting and domain, UI/UX design of the website, building it in HTML and CSS, setting up email, user testing, SEO and launch. ![A mosaic of the website’s pages on the brand’s sand colour](https://mattriz.com/media/projects/luciana-cabanas/mattrizpost6-1080.webp) ![Footer with both locations, WhatsApp and the direct booking badge](https://mattriz.com/media/projects/luciana-cabanas/lc-site-footer-1600.webp) ## Services Brand identity, UI/UX design, web development, SEO. ## Deliverables Logo, website with six cabin pages, booking form, blog, email and domain. ## Place Guateque and the Valle de Tenza, Boyacá, about three hours from Bogotá. ## Running a place people travel to? We design the brand and build the site that lets your guests find you and book with you directly. [Tell us about your project](https://mattriz.com/contact/) [Visit the live site lucianacabanasboutique.com](https://lucianacabanasboutique.com/) --- ## About Mattriz Mattriz is a design and development studio based in Bogotá, Colombia, working with businesses across the US and Latin America. We design the brand, build the website, the online store or the booking and payment system, and keep it running every month. AI speeds up the work; the decisions stay with us. - What we build: booking and operations systems, payment integration (Square, Stripe, Wompi), custom admin dashboards, automation and follow-up, websites that convert. - How we work: a monthly plan to build, maintain and keep improving. No one-off projects. - Capacity: three active clients at a time, a deliberate limit. - Languages: English and Spanish. - Contact: contacto@mattriz.com · https://mattriz.com/contact/ - Book a free 30-minute call: https://calendly.com/contacto-mattriz/30min - Free website scanner: https://mattriz.com/scan/ - Everything about the studio for AI assistants: https://mattriz.com/llms.txt